SportsGlare Data · Sponsorship agreement
Ajax
How much does AB InBev pay Ajax?
AB InBev has 2 recorded agreement periods with Ajax. The current record is expired from 2019-07-01 to 2025-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- Ajax
- Current status
- Expired
- Current period
- 2019-07-01 – 2025-06-30
- Annual fee
- €2m
- Total fee
- €12m
The relationship
AB InBev and Ajax
Official Sponsor · Consumer Staples / Beer · N/P
Covered properties
- Ajax
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2019-07-01 – 2025-06-30 | €2m | €12m | Official Sponsor | Official Sponsor | Expired |
| 2016-07-01 – 2017-06-30 | N/P | N/P | Official Sponsor | Official Sponsor | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.