SportsGlare Explainers

The systems
behind the game.

Durable, evidence-led guides to football’s business, technology and governance. Each is designed to be read now, then returned to when the next story breaks.

Current guides

Understand the machinery.

Technology · Explainer with reported market analysis

AI Is Already in the Commentary Box. But What Is It Actually Doing?

Sports broadcasts are being translated, narrated and personalised by machines. The clever part is not always where the marketing suggests, and the biggest opportunity may be the matches and languages that currently get silence.

Last updated 30 July 202612 min read↗

SportsGlare Explainer · In development

How Private Equity Values Football Clubs

Revenue multiples, media rights, stadium economics, player trading, risk and the return a buyer expects to make.

Coming nextExplainer

The systemsbehind the game.

Understand the machinery.

AI Is Already in the Commentary Box. But What Is It Actually Doing?

How Private Equity Values Football Clubs

The systems
behind the game.