SportsGlare Explainers
Durable, evidence-led guides to football’s business, technology and governance. Each is designed to be read now, then returned to when the next story breaks.
Current guides
Club innovation platforms can offer access, equity and a flagship reference. Sport-tech platforms, investors and accelerators can offer a broader route to rightsholders. Here is how founders should weigh the choice.
The 2026/27 Nations League is a bridge to a new three-league system in 2028/29. At the same time, UEFA and Concacaf are discussing a 96-association competition that could reshape the international calendar.
The three-player rule is not a football rule at all. It is a useful commercial convention, an explicit term in some markets and a visual habit that has shaped how clubs sell themselves. For brands, the real question is not simply how many players are in the picture. It is whether the picture uses a team asset or asks one footballer to sell something.
Football clubs rarely pay their owners meaningful dividends. Their investment case rests on making a scarce sporting platform more valuable for the next buyer, through revenue growth, infrastructure, technology, commercial execution and, sometimes, soft power. This guide explains the mechanics and tracks 202 ownership events since 2002.
Sports broadcasts are being translated, narrated and personalised by machines. The clever part is not always where the marketing suggests, and the biggest opportunity may be the matches and languages that currently get silence.