How much does Adidas pay Ajax?

Adidas has 3 recorded agreement periods with Ajax. The current record is active from 2025-07-01 to 2031-06-30.

N/P annual feeN/P total fee

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Agreement at a glance

Rights holder: Ajax
Current status: Active
Current period: 2025-07-01 – 2031-06-30
Annual fee: N/P
Total fee: N/P

The relationship

Adidas and Ajax

Major Partner · Consumer Discretionary / Sporting Apparel · N/P

Covered properties

Ajax

Evidence

Evidence grade B. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2025-07-01 – 2031-06-30	N/P	N/P	Major Partner	Kit Supplier	Active
2019-07-01 – 2025-06-30	€8.33m	€50m	Major Partner	Kit Supplier	Expired
2009-07-01 – 2019-06-30	€7m	€70m	Major Partner	Kit Supplier	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.