SportsGlare Data · Sponsorship agreement

FC Bayern Munich

How much does Adidas pay FC Bayern Munich?

Adidas has 2 recorded agreement periods with FC Bayern Munich. The current record is active from 2015-07-01 to 2030-06-30.

€60m annual fee€900m total fee

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Agreement at a glance

Rights holder
FC Bayern Munich
Current status
Active
Current period
2015-07-01 – 2030-06-30
Annual fee
€60m
Total fee
€900m

The relationship

Adidas and FC Bayern Munich

Major Partner · Consumer Discretionary / Sporting Apparel · N/P

Covered properties

  • FC Bayern Munich

Evidence

Evidence grade B. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement periodAnnual feeTotal feeRights tierInventoryStatus
2015-07-01 – 2030-06-30€60m€900mMajor PartnerKit SupplierActive
2012-07-01 – 2015-06-30€25m€75mMajor PartnerKit SupplierExpired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.