SportsGlare Data · Sponsorship agreement
Real Madrid
How much does Adidas pay Real Madrid?
Adidas has 2 recorded agreement periods with Real Madrid. The current record is active from 2019-07-01 to 2028-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- Real Madrid
- Current status
- Active
- Current period
- 2019-07-01 – 2028-06-30
- Annual fee
- €125m
- Total fee
- €1.13bn
The relationship
Adidas and Real Madrid
Major Partner · Consumer Discretionary / Sporting Apparel · N/P
Covered properties
- Real Madrid
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2019-07-01 – 2028-06-30 | €125m | €1.13bn | Major Partner | Kit Supplier | Active |
| 2012-07-01 – 2020-06-30 | €40m | €320m | Major Partner | Kit Supplier | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.