SportsGlare Data · Sponsorship agreement
UEFA
How much does Adidas pay UEFA?
Adidas has 3 recorded agreement periods with UEFA. The current record is expired from 2018-07-01 to 2021-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- UEFA
- Current status
- Expired
- Current period
- 2018-07-01 – 2021-06-30
- Annual fee
- €27.5m
- Total fee
- €82.5m
The relationship
Adidas and UEFA
Official Sponsor · Sponsorship · Europe; Balkans; Baltics; DACH; Eastern Europe; Nordics; Southern Europe; United Kingdom; Western Europe
Covered properties
- UEFA Champions League
Evidence
Evidence grade C. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2018-07-01 – 2021-06-30 | €27.5m | €82.5m | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League. | Expired |
| 2015-07-01 – 2018-06-30 | €30m | €90m | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League. | Expired |
| 2012-07-01 – 2015-06-30 | N/P | N/P | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League. | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.