How much does Adidas pay UEFA?

Adidas has 1 recorded agreement period with UEFA. The current record is expired from 2021-07-01 to 2026-06-30.

€7.7m annual fee€37m-€40m total fee

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Agreement at a glance

Rights holder: UEFA
Current status: Expired
Current period: 2021-07-01 – 2026-06-30
Annual fee: €7.7m
Total fee: €37m-€40m

The relationship

Adidas and UEFA

Official Sponsor · Sponsorship · N/P

Covered properties

UEFA Women's Under-19 European Championship
UEFA Women's Nations League
UEFA Women's Under-17 European Championship
UEFA Women's European Championship
UEFA Women's Champions League
UEFA Nations League
UEFA European Qualifiers
UEFA European Championship

Evidence

Evidence grade C. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2021-07-01 – 2026-06-30	€7.7m	€37m-€40m	Official Sponsor	UEFA sponsorship relationship covering UEFA Women's Under-19 European Championship; UEFA Women's Nations League; UEFA Women's Under-17 European Championship; UEFA Women's European Championship; UEFA Women's Champions League; UEFA Nations League; UEFA European Qualifiers; UEFA European Championship.	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.