SportsGlare Data · Sponsorship agreement
FIFA
How much does Adidas pay FIFA?
Adidas has 1 recorded agreement period with FIFA. The current record is expired from 2007-01-01 to 2014-12-31.
← Back to the trackerAgreement at a glance
- Rights holder
- FIFA
- Current status
- Expired
- Current period
- 2007-01-01 – 2014-12-31
- Annual fee
- US$42.5m
- Total fee
- US$42.5m annual
The relationship
Adidas and FIFA
Official Sponsor · Sporting Apparel · Global
Covered properties
- FIFA commercial programme
- FIFA World Cup
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2007-01-01 – 2014-12-31 | US$42.5m | US$42.5m annual | FIFA Partner | FIFA agreement covering FIFA commercial programme, FIFA World Cup. | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.