SportsGlare Data · Sponsorship agreement

FC Bayern Munich

How much does Audi pay FC Bayern Munich?

Audi has 3 recorded agreement periods with FC Bayern Munich. The current record is active from 2020-01-01 to 2029-06-30.

€45m annual fee€450m total fee

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Agreement at a glance

Rights holder
FC Bayern Munich
Current status
Active
Current period
2020-01-01 – 2029-06-30
Annual fee
€45m
Total fee
€450m

The relationship

Audi and FC Bayern Munich

Major Partner · Consumer Discretionary / Automobile Manufacturing · N/P

Covered properties

  • FC Bayern Munich

Evidence

Evidence grade B. Source links are shown where available.

SportsGlare reportingRead SportsGlare’s analysis of Audi’s Bayern relationship

Value history

Reported values by agreement period.

Agreement periodAnnual feeTotal feeRights tierInventoryStatus
2020-01-01 – 2029-06-30€45m€450mMajor PartnerMajor PartnerActive
2014-07-01 – 2015-06-30N/PN/POfficial SponsorOfficial SponsorExpired
2010-07-01 – 2019-12-31€36m€360mMajor PartnerMajor PartnerExpired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.