How much does Beiersdorf pay Paris Saint-Germain?

Beiersdorf has 3 recorded agreement periods with Paris Saint-Germain. The current record is expired from 2022-07-01 to 2024-06-30.

€2m annual fee€4m total fee

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Agreement at a glance

Rights holder: Paris Saint-Germain
Current status: Expired
Current period: 2022-07-01 – 2024-06-30
Annual fee: €2m
Total fee: €4m

The relationship

Beiersdorf and Paris Saint-Germain

Official Sponsor · Consumer Staples / Personal Care & Fragrances · N/P

Covered properties

Paris Saint-Germain

Evidence

Evidence grade B. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2022-07-01 – 2024-06-30	€2m	€4m	Official Sponsor	Official Partner	Expired
2016-07-01 – 2022-06-30	N/P	N/P	Official Sponsor	Official Sponsor	Expired
2013-07-01 – 2016-06-30	€500k	€1.5m	Official Sponsor	Official Sponsor	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.