SportsGlare Data · Sponsorship agreement
Real Madrid
How much does Beiersdorf pay Real Madrid?
Beiersdorf has 5 recorded agreement periods with Real Madrid. The current record is active from 2025-07-01 to 2030-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- Real Madrid
- Current status
- Active
- Current period
- 2025-07-01 – 2030-06-30
- Annual fee
- €5m
- Total fee
- €25m
The relationship
Beiersdorf and Real Madrid
Official Sponsor · Consumer Staples / Personal Care & Fragrances · N/P
Covered properties
- Real Madrid
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2025-07-01 – 2030-06-30 | €5m | €25m | Official Sponsor | Official Sponsor | Active |
| 2022-07-01 – 2025-06-30 | €5m | €15m | Official Sponsor | Official Sponsor | Expired |
| 2017-07-01 – 2022-06-30 | N/P | N/P | Official Sponsor | Official Sponsor | Expired |
| 2016-07-01 – 2017-06-30 | €500k | €500k | Official Sponsor | Official Sponsor | Expired |
| 2013-01-01 – 2016-06-30 | €1.13m | €4.5m | Official Sponsor | Official Sponsor | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.