SportsGlare Data · Sponsorship agreement
UEFA
How much does Booking.com pay UEFA?
Booking.com has 1 recorded agreement period with UEFA. The current record is expired from 2018-01-01 to 2022-12-31.
← Back to the trackerAgreement at a glance
- Rights holder
- UEFA
- Current status
- Expired
- Current period
- 2018-01-01 – 2022-12-31
- Annual fee
- €20m
- Total fee
- €100m
The relationship
Booking.com and UEFA
Official Sponsor · Sponsorship · Europe; Balkans
Covered properties
- UEFA European Championship
- UEFA Nations League
Evidence
Evidence grade C. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2018-01-01 – 2022-12-31 | €20m | €100m | Official Sponsor | UEFA sponsorship relationship covering UEFA European Championship; UEFA Nations League. | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.