SportsGlare Data · Sponsorship agreement
UEFA
How much does Carlsberg pay UEFA?
Carlsberg has 1 recorded agreement period with UEFA. The current record is active from 2025-07-01 to 2030-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- UEFA
- Current status
- Active
- Current period
- 2025-07-01 – 2030-06-30
- Annual fee
- €16.5m
- Total fee
- €81m-€84m
The relationship
Carlsberg and UEFA
Official Sponsor · Sponsorship · N/P
Covered properties
- UEFA European Championship
- UEFA European Under-21 Championship
- UEFA Futsal Championship
- UEFA European Qualifiers
- UEFA Nations League
- UEFA Women's European Championship
- UEFA Women's Nations League
Evidence
Evidence grade C. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2025-07-01 – 2030-06-30 | €16.5m | €81m-€84m | Official Sponsor | UEFA sponsorship relationship covering UEFA European Championship; UEFA European Under-21 Championship; UEFA Futsal Championship; UEFA European Qualifiers; UEFA Nations League; UEFA Women's European Championship; UEFA Women's Nations League. | Active |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.