SportsGlare Data · Sponsorship agreement
UEFA
How much does Carlsberg pay UEFA?
Carlsberg has 2 recorded agreement periods with UEFA. The current record is expired from 2013-01-01 to 2016-12-31.
← Back to the trackerAgreement at a glance
- Rights holder
- UEFA
- Current status
- Expired
- Current period
- 2013-01-01 – 2016-12-31
- Annual fee
- €15m
- Total fee
- €60m
The relationship
Carlsberg and UEFA
Official Sponsor · Sponsorship · Europe; Balkans; Baltics; DACH; Eastern Europe; Nordics; Southern Europe; United Kingdom; Western Europe
Covered properties
- UEFA European Championship
Evidence
Evidence grade C. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2013-01-01 – 2016-12-31 | €15m | €60m | Official Sponsor | UEFA sponsorship relationship covering UEFA European Championship. | Expired |
| 2009-01-01 – 2012-12-31 | €10m | €40m | Official Sponsor | UEFA sponsorship relationship covering UEFA European Championship. | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.