SportsGlare Data · Sponsorship agreement
Real Madrid
How much does Coca-Cola pay Real Madrid?
Coca-Cola has 3 recorded agreement periods with Real Madrid. The current record is expired from 2025-07-01 to 2026-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- Real Madrid
- Current status
- Expired
- Current period
- 2025-07-01 – 2026-06-30
- Annual fee
- €8m
- Total fee
- €8m
The relationship
Coca-Cola and Real Madrid
Regional Partner · Consumer Staples / Soft Drinks · N/P
Covered properties
- Real Madrid
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2025-07-01 – 2026-06-30 | €8m | €8m | Regional Partner | Regional Partner | Expired |
| 2018-07-01 – 2025-06-30 | €3m | €21m | Official Sponsor | Official Partner | Expired |
| 2015-07-01 – 2017-06-30 | N/P | N/P | Official Sponsor | Official Sponsor | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.