How much does Coca-Cola pay UEFA?

Coca-Cola has 4 recorded agreement periods with UEFA. The current record is active from 2026-01-01 to 2028-12-31.

N/P annual feeN/P total fee

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Agreement at a glance

Rights holder: UEFA
Current status: Active
Current period: 2026-01-01 – 2028-12-31
Annual fee: N/P
Total fee: N/P

The relationship

Coca-Cola and UEFA

Official Partner · Sponsorship · N/P

Covered properties

UEFA European Championship

Evidence

Evidence grade C. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2026-01-01 – 2028-12-31	N/P	N/P	Official Partner	UEFA sponsorship relationship covering UEFA European Championship.	Active
2023-01-01 – 2024-12-31	N/P	N/P	Official Sponsor	UEFA sponsorship relationship covering UEFA European Championship.	Expired
2020-01-01 – 2020-12-31	€30m	€30m	Official Partner	UEFA sponsorship relationship covering UEFA European Championship.	Expired
2013-01-01 – 2016-12-31	€10m	€40m	Official Sponsor	UEFA sponsorship relationship covering UEFA European Championship.	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.