SportsGlare Data · Sponsorship agreement
Real Madrid
How much does Daktronics pay Real Madrid?
Daktronics has 1 recorded agreement period with Real Madrid. The current record is expired from 2022-07-01 to 2026-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- Real Madrid
- Current status
- Expired
- Current period
- 2022-07-01 – 2026-06-30
- Annual fee
- €3.13m
- Total fee
- €12.5m
The relationship
Daktronics and Real Madrid
Official Sponsor · Consumer Discretionary / Electronics Conglomerate · N/P
Covered properties
- Real Madrid
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2022-07-01 – 2026-06-30 | €3.13m | €12.5m | Official Sponsor | Official Sponsor | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.