How much does EA Sports pay FC Bayern Munich?

EA Sports has 3 recorded agreement periods with FC Bayern Munich. The current record is active from 2025-07-01 to 2027-06-30.

€5.5m annual fee€11m total fee

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Agreement at a glance

Rights holder: FC Bayern Munich
Current status: Active
Current period: 2025-07-01 – 2027-06-30
Annual fee: €5.5m
Total fee: €11m

The relationship

EA Sports and FC Bayern Munich

Official Sponsor · Consumer Discretionary / Video Games · N/P

Covered properties

FC Bayern Munich

Evidence

Evidence grade B. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2025-07-01 – 2027-06-30	€5.5m	€11m	Official Sponsor	Official Partner	Active
2016-07-01 – 2019-06-30	€750k	€2.25m	Official Sponsor	Official Partner	Expired
2016-07-01 – 2017-06-30	N/P	N/P	Official Sponsor	Official Sponsor	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.