SportsGlare Data · Sponsorship agreement
Real Madrid
How much does EA Sports pay Real Madrid?
EA Sports has 4 recorded agreement periods with Real Madrid. The current record is expired from 2025-07-01 to 2026-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- Real Madrid
- Current status
- Expired
- Current period
- 2025-07-01 – 2026-06-30
- Annual fee
- €20m
- Total fee
- €20m
The relationship
EA Sports and Real Madrid
Official Sponsor · Consumer Discretionary / Video Games · N/P
Covered properties
- Real Madrid
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2025-07-01 – 2026-06-30 | €20m | €20m | Official Sponsor | Official Sponsor | Expired |
| 2020-07-01 – 2025-06-30 | €10m | €50m | Official Sponsor | Official Sponsor | Expired |
| 2017-07-01 – 2020-06-30 | €2.5m | €7.5m | Official Sponsor | Official Sponsor | Expired |
| 2015-07-01 – 2018-06-30 | €3.5m | €9m–€12m (reported total €10.5m) | Official Sponsor | Official Sponsor | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.