SportsGlare Data · Sponsorship agreement
UEFA
How much does Haier pay UEFA?
Haier has 1 recorded agreement period with UEFA. The current record is future from 2027-07-01 to 2031-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- UEFA
- Current status
- Future
- Current period
- 2027-07-01 – 2031-06-30
- Annual fee
- €70m
- Total fee
- €280m
The relationship
Haier and UEFA
Official Sponsor · Sponsorship · N/P
Covered properties
- UEFA Champions League
- UEFA Super Cup
- UEFA Youth League
- UEFA Futsal Championship
Evidence
Evidence grade C. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2027-07-01 – 2031-06-30 | €70m | €280m | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League; UEFA Super Cup; UEFA Youth League; UEFA Futsal Championship. | Future |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.