SportsGlare Data · Sponsorship agreement
Ajax
How much does Heineken International pay Ajax?
Heineken International has 1 recorded agreement period with Ajax. The current record is active from 2025-07-01 to 2035-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- Ajax
- Current status
- Active
- Current period
- 2025-07-01 – 2035-06-30
- Annual fee
- €1.2m
- Total fee
- €12m
The relationship
Heineken International and Ajax
Official Sponsor · Consumer Staples / Beer · N/P
Covered properties
- Ajax
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2025-07-01 – 2035-06-30 | €1.2m | €12m | Official Sponsor | Official Sponsor | Active |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.