SportsGlare Data · Sponsorship agreement
UEFA
How much does Heineken pay UEFA?
Heineken has 5 recorded agreement periods with UEFA. The current record is active from 2024-07-01 to 2027-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- UEFA
- Current status
- Active
- Current period
- 2024-07-01 – 2027-06-30
- Annual fee
- €125m
- Total fee
- €375m
The relationship
Heineken and UEFA
Official Sponsor · Sponsorship · N/P
Covered properties
- UEFA Champions League
Evidence
Evidence grade C. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2024-07-01 – 2027-06-30 | €125m | €375m | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League. | Active |
| 2018-07-01 – 2021-06-30 | €97.5m | €292.5m | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League. | Expired |
| 2015-07-01 – 2018-06-30 | €70m | €210m | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League. | Expired |
| 2012-07-01 – 2015-06-30 | €52.5m | €150m-€165m | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League. | Expired |
| 2006-07-01 – 2012-06-30 | N/P | N/P | Official Sponsor | UEFA sponsorship relationship covering UEFA Champions League. | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.