SportsGlare Data · Sponsorship agreement
UEFA
How much does Heineken pay UEFA?
Heineken has 1 recorded agreement period with UEFA. The current record is expired from 2021-07-01 to 2024-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- UEFA
- Current status
- Expired
- Current period
- 2021-07-01 – 2024-06-30
- Annual fee
- €130m
- Total fee
- €375m-€405m
The relationship
Heineken and UEFA
Official Partner · Sponsorship · N/P
Covered properties
- UEFA Champions League
- UEFA Europa League
- UEFA Conference League
Evidence
Evidence grade C. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2021-07-01 – 2024-06-30 | €130m | €375m-€405m | Official Partner | UEFA sponsorship relationship covering UEFA Champions League; UEFA Europa League; UEFA Conference League. | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.