How much does Palladium Hotel Group pay Real Madrid?

Palladium Hotel Group has 4 recorded agreement periods with Real Madrid. The current record is expired from 2025-07-01 to 2026-06-30.

€2.5m annual fee€2.5m total fee

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Agreement at a glance

Rights holder: Real Madrid
Current status: Expired
Current period: 2025-07-01 – 2026-06-30
Annual fee: €2.5m
Total fee: €2.5m

The relationship

Palladium Hotel Group and Real Madrid

Regional Partner · Consumer Discretionary / Hotels & Resorts · N/P

Covered properties

Real Madrid

Evidence

Evidence grade B. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2025-07-01 – 2026-06-30	€2.5m	€2.5m	Regional Partner	Regional Partner	Expired
2022-07-01 – 2025-06-30	€3.5m	€10.5m	Official Sponsor	Official Sponsor	Expired
2020-07-01 – 2022-06-30	€1.8m	€3.6m	Official Sponsor	Official Sponsor	Expired
2019-07-01 – 2020-06-30	€1.8m	€1.8m	Official Sponsor	Official Partner	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.