SportsGlare Data · Sponsorship agreement
FC Bayern Munich
How much does Paulaner pay FC Bayern Munich?
Paulaner has 5 recorded agreement periods with FC Bayern Munich. The current record is active from 2026-07-01 to 2031-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- FC Bayern Munich
- Current status
- Active
- Current period
- 2026-07-01 – 2031-06-30
- Annual fee
- €6m
- Total fee
- €30m
The relationship
Paulaner and FC Bayern Munich
Official Sponsor · Consumer Staples / Beer · N/P
Covered properties
- FC Bayern Munich
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2026-07-01 – 2031-06-30 | €6m | €30m | Official Sponsor | Official Sponsor | Active |
| 2024-07-01 – 2031-06-30 | €5.96m | €41.7m | Official Sponsor | Official Sponsor | Active |
| 2021-07-01 – 2026-06-30 | €6m | €30m | Official Sponsor | Official Sponsor | Expired |
| 2015-07-01 – 2021-06-30 | €6m | €36m | Official Sponsor | Official Sponsor | Expired |
| 2003-07-01 – 2015-06-30 | N/P | N/P | Official Sponsor | Official Sponsor | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.