SportsGlare Data · Sponsorship agreement
UEFA
How much does PepsiCo pay UEFA?
PepsiCo has 2 recorded agreement periods with UEFA. The current record is active from 2025-07-01 to 2030-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- UEFA
- Current status
- Active
- Current period
- 2025-07-01 – 2030-06-30
- Annual fee
- €5.6m
- Total fee
- €28m
The relationship
PepsiCo and UEFA
Official Sponsor · Sponsorship · N/P
Covered properties
- UEFA Women's Champions League
- UEFA Women's European Championship
Evidence
Evidence grade C. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2025-07-01 – 2030-06-30 | €5.6m | €28m | Official Sponsor | UEFA sponsorship relationship covering UEFA Women's Champions League; UEFA Women's European Championship. | Active |
| 2020-07-01 – 2025-06-30 | €2.5m | €12.5m | Official Sponsor | UEFA sponsorship relationship covering UEFA Women's Champions League; UEFA Women's European Championship. | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.