How much does SAP pay 1899 Hoffenheim?

SAP has 5 recorded agreement periods with 1899 Hoffenheim. The current record is active from 2025-07-01 to 2030-06-30.

€8m annual fee€40m total fee

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Agreement at a glance

Rights holder: 1899 Hoffenheim
Current status: Active
Current period: 2025-07-01 – 2030-06-30
Annual fee: €8m
Total fee: €40m

The relationship

SAP and 1899 Hoffenheim

Major Partner · Information technology / Software · N/P

Covered properties

1899 Hoffenheim

Evidence

Evidence grade B. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2025-07-01 – 2030-06-30	€8m	€40m	Major Partner	Principal Shirt Sponsor	Active
2020-07-01 – 2025-06-30	€6m	€30m	Major Partner	Principal Shirt Sponsor	Expired
2016-07-01 – 2020-06-30	€4.5m	€18m	Major Partner	Principal Shirt Sponsor	Expired
2015-07-01 – 2016-06-30	N/P	N/P	Official Sponsor	Official Sponsor	Expired
2013-07-01 – 2016-06-30	€4.5m	€13.5m	Major Partner	Principal Shirt Sponsor	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.