How much does Adidas pay FIFA?

Adidas has 1 recorded agreement period with FIFA. The current record is active from null to 2030-12-31.

US$40m annual fee≈US$160m cash reported + value in kind total fee

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Agreement at a glance

Rights holder: FIFA
Current status: Active
Current period: null – 2030-12-31
Annual fee: US$40m
Total fee: ≈US$160m cash reported + value in kind

The relationship

Adidas and FIFA

FIFA Partner / Official Supplier · Sporting goods / match ball · Global

Covered properties

FIFA World Cup

Evidence

Evidence grade A. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
N/P – 2030-12-31	US$40m	≈US$160m cash reported + value in kind	FIFA Partner	Long-standing FIFA partnership covering FIFA competitions including World Cup 2026	Active

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.