SportsGlare Data · Sponsorship agreement
FIFA
How much does Coca-Cola pay FIFA?
Coca-Cola has 1 recorded agreement period with FIFA. The current record is active from null to 2030-12-31.
← Back to the trackerAgreement at a glance
- Rights holder
- FIFA
- Current status
- Active
- Current period
- null – 2030-12-31
- Annual fee
- US$35m
- Total fee
- ≈US$140m cash reported for 2023-26 cycle + value in kind
The relationship
Coca-Cola and FIFA
FIFA Partner · Non-alcoholic beverages · Global
Covered properties
- FIFA World Cup
Evidence
Evidence grade A. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| N/P – 2030-12-31 | US$35m | ≈US$140m cash reported for 2023-26 cycle + value in kind | FIFA Partner | Broad FIFA partnership through 2030 | Active |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.