How much does AB InBev pay FIFA?

AB InBev has 3 recorded agreement periods with FIFA. The current record is active from null to 2030-12-31.

N/P annual fee≈US$148m reported overall; ≈US$110m-120m reported for World Cup 2026 total fee

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Agreement at a glance

Rights holder: FIFA
Current status: Active
Current period: null – 2030-12-31
Annual fee: N/P
Total fee: ≈US$148m reported overall; ≈US$110m-120m reported for World Cup 2026

The relationship

AB InBev and FIFA

Official Beer Sponsor · Beer / alcohol · Global / brand rights vary by market

Covered properties

FIFA World Cup

Evidence

Evidence grade B. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
N/P – 2030-12-31	N/P	≈US$148m reported overall; ≈US$110m-120m reported for World Cup 2026	FIFA World Cup Sponsor	AB InBev World Cup sponsorship; 2026 US activation roster led by Michelob ULTRA	Active
2015-01-01 – 2022-12-31	US$22.5m	US$22.5m annual	FIFA Partner	FIFA agreement.	Expired
2007-01-01 – 2014-12-31	US$17.5m	US$17.5m annual	FIFA Partner	FIFA agreement.	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.