How much does Hisense pay FIFA?

Hisense has 3 recorded agreement periods with FIFA. The current record is active from 2025-09-05 to null.

N/P annual fee≈US$115m total fee

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Agreement at a glance

Rights holder: FIFA
Current status: Active
Current period: 2025-09-05 – null
Annual fee: N/P
Total fee: ≈US$115m

The relationship

Hisense and FIFA

Official Sponsor · Consumer electronics / home appliances · Global

Covered properties

FIFA World Cup

Evidence

Evidence grade A. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2025-09-05 – N/P	N/P	≈US$115m	FIFA World Cup Sponsor	Extension of long-running FIFA relationship for World Cup 2026	Active
2019-01-01 – 2022-12-31	US$17.5m	US$17.5m annual	FIFA Partner	FIFA agreement.	Expired
2017-01-01 – 2018-12-31	US$20m	US$20m annual	FIFA Partner	FIFA agreement.	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.