SportsGlare Data · Sponsorship agreement
FIFA
How much does Lay's pay FIFA?
Lay's has 1 recorded agreement period with FIFA. The current record is active from 2024-09-12 to null.
← Back to the trackerAgreement at a glance
- Rights holder
- FIFA
- Current status
- Active
- Current period
- 2024-09-12 – null
- Annual fee
- N/P
- Total fee
- N/P
The relationship
Lay's and FIFA
Official Sponsor · Food / snacks · Global
Covered properties
- FIFA World Cup
Evidence
Evidence grade A. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2024-09-12 – N/P | N/P | N/P | FIFA World Cup Sponsor | Global sponsorship of World Cup 2026 and Women's World Cup 2027 | Active |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.