SportsGlare Data · Sponsorship agreement
FIFA
How much does McDonald's pay FIFA?
McDonald's has 3 recorded agreement periods with FIFA. The current record is active from null to null.
← Back to the trackerSportsGlare Data · Sponsorship agreement
FIFA
McDonald's has 3 recorded agreement periods with FIFA. The current record is active from null to null.
← Back to the trackerAgreement at a glance
The relationship
Official Sponsor · Quick-service restaurants · Global
Evidence grade B. Source links are shown where available.
Value history
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| N/P – N/P | N/P | N/P | FIFA World Cup Sponsor | FIFA World Cup 2026 sponsorship and global tournament activation | Active |
| 2015-01-01 – 2022-12-31 | US$22.5m | US$22.5m annual | FIFA Partner | FIFA agreement. | Expired |
| 2007-01-01 – 2014-07-31 | US$17.5m | US$17.5m annual | FIFA Partner | FIFA agreement. | Expired |
Record notes
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.