How much does Diageo pay FIFA?

Diageo has 2 recorded agreement periods with FIFA. The current record is active from 2025-05-08 to null.

N/P annual feeN/P total fee

← Back to the tracker

Agreement at a glance

Rights holder: FIFA
Current status: Active
Current period: 2025-05-08 – null
Annual fee: N/P
Total fee: N/P

The relationship

Diageo and FIFA

Official Spirits Supporter · Spirits · North, Central and South America

Covered properties

FIFA World Cup

Evidence

Evidence grade A. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2025-05-08 – N/P	N/P	N/P	Tournament Supporter	World Cup 2026 regional spirits partnership	Active
2023-01-01 – 2026-12-31	US$11.3m	US$11.25m annual	FIFA Partner	FIFA agreement.	Active

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.