How much does Sony Interactive Entertainment pay UEFA?

Sony Interactive Entertainment has 6 recorded agreement periods with UEFA. The current record is active from 2024-07-01 to 2027-06-30.

€40m annual fee€120m total fee

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Agreement at a glance

Rights holder: UEFA
Current status: Active
Current period: 2024-07-01 – 2027-06-30
Annual fee: €40m
Total fee: €120m

The relationship

Sony Interactive Entertainment and UEFA

Official Sponsor · Sponsorship · N/P

Covered properties

UEFA Champions League

Evidence

Evidence grade C. Source links are shown where available.

Value history

Reported values by agreement period.

Agreement period	Annual fee	Total fee	Rights tier	Inventory	Status
2024-07-01 – 2027-06-30	€40m	€120m	Official Sponsor	UEFA sponsorship relationship covering UEFA Champions League.	Active
2021-07-01 – 2024-06-30	€39m	€114m-€120m	Official Sponsor	UEFA sponsorship relationship covering UEFA Champions League.	Expired
2018-07-01 – 2021-06-30	€37.5m	€105m-€120m	Official Sponsor	UEFA sponsorship relationship covering UEFA Champions League.	Expired
2015-07-01 – 2018-06-30	€60m	€180m	Official Sponsor	UEFA sponsorship relationship covering UEFA Champions League.	Expired
2012-07-01 – 2015-06-30	€30m	€90m	Official Sponsor	UEFA sponsorship relationship covering UEFA Champions League.	Expired
2009-07-01 – 2012-06-30	N/P	N/P	Official Sponsor	UEFA sponsorship relationship covering UEFA Champions League.	Expired

Record notes

How SportsGlare treats this data.

Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.

Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.