SportsGlare Data · Sponsorship agreement
Real Madrid
How much does Star Beer pay Real Madrid?
Star Beer has 2 recorded agreement periods with Real Madrid. The current record is expired from 2016-07-01 to 2021-06-30.
← Back to the trackerAgreement at a glance
- Rights holder
- Real Madrid
- Current status
- Expired
- Current period
- 2016-07-01 – 2021-06-30
- Annual fee
- US$400k
- Total fee
- US$2m
The relationship
Star Beer and Real Madrid
Regional Partner · Consumer Staples / Beer · Regions: Europe; Sub-regions: Balkans; Baltics; DACH; Eastern Europe; Nordics; Southern Europe; United Kingdom; Western Europe
Covered properties
- Real Madrid
Evidence
Evidence grade B. Source links are shown where available.
Value history
Reported values by agreement period.
| Agreement period | Annual fee | Total fee | Rights tier | Inventory | Status |
|---|---|---|---|---|---|
| 2016-07-01 – 2021-06-30 | US$400k | US$2m | Regional Partner | Regional Partner | Expired |
| 2016-07-01 – 2019-06-30 | €1m | €3m | Regional Partner | Regional Partner | Expired |
Record notes
How SportsGlare treats this data.
Annual and total fees are retained as supplied. A missing value remains N/P. SportsGlare does not calculate a total from an annual fee or an annual fee from a total.
Each period retains evidence metadata in the underlying dataset. Source URLs are shown where supplied.